Adblock Plus founder Wladimir Palant has been tracking Avast’s Web browsing over 2019, and he reported the data slurping to Mozilla and Opera before they removed the add-ons from their stores just last week. Given the first half of 2019 revenue stood at just under $430 million, that’s still more than $20 million.Īvast’s user data sales have attracted concern as recently as last week, though. As for how much money this actually makes for Avast, it’s around 5% of overall revenue, says Vlcek. to get any access through Avast or any data that would allow the third party to target that specific individual,” he adds. “So we absolutely do not allow any advertisers or any third party. In that market, anonymized data is used to create case studies, where by looking at data trends it could be determined who is more likely to get a disease.Īs a final assurance, Vlcek told Forbes he recognizes customers use Avast to protect their information and so it can’t do anything that might “circumvent the security of privacy of the data including targeting by advertisers.” That might be unnerving to privacy-predisposed folk, but Vlcek compares this kind of data trading to the kind seen in healthcare.
Look into any category, country, or domain.” Jumpshot's own website is a little more detailed, promising “incredibly detailed clickstream data from 100 million global online shoppers and 20 million global app users.” It’s possible to “track what users searched for, how they interacted with a particular brand or product, and what they bought.
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